WHAT WE DO

With strategic thinking, we design intelligent, innovative and imaginative programs that help our clients build and sustain strong brand reputations and integrity in the competitive Korean market. Our comprehensive scope of work ranges from developing marketing and communications strategies to sales developments, and creative solutions which embody our leadership’s wide-ranging experience.

Key staff of ICONNECT brings a unique perspective to the organization, based on their years of cutting edge innovation in building client brand propositions and carving out share premiums for some of the top destination icons in the world.

The strategic, intelligent, innovative and imaginative programs that we design have helped our clients build and sustain strong brand reputations and integrity in the competitive Korean market. We provide our clients with a comprehensive scope of work, from marketing and communications strategies, services to creative solutions which embody our leadership’s wide ranging experience.

OUR SERVICES

  • Dynamic
    Collaboration

    Coming from many different backgrounds and specialties, we work together to come up with fresh and creative, but executable ideas. We defy the norm and enjoy trying new things.

  • Our Clients are
    our partners

    We listen to and understand each industry, business, and goal of our clients before drafting a digital strategy tailored to their specific needs.

  • We are Always learning

    It’s important to us to understand the best solutions available for you. We keep up with the newest trends in Asia.

01

Travel Trade
Marketing

It’s entirely about the power of in-market managers.
We help build strategic partnerships with key
distribution partners and achieve your goals and KPIs

  • 01.

    Educational Seminars

    conduct in-house seminars, workshops, forums, webinar, nationwide roadshows and sales missions to educate key industry partners including but not limited to travel agents, tour operators, receptive operators, airlines, hotel partners, and DMOs about the key features of client products

  • 02.

    Co-op with Industry Partners

    Collaborate with major airlines, tour operators and wholesale agents and OTAs to leverage their marketing channels

  • 03.

    Agent FAM Trips

    Work closely key industry partners to co-host group key operator FAM trips, and as a follow-up, facilitate the development and launch of new tour products

  • 04.

    Travel Show Support

    Build market awareness and presence of the client brand, as well as to help generate sales by collaborating with the participating tour operators

02

Sales Marketing

Whether you're looking to increase your market share or to penetrate into a new market entirely, we have the networks and local know-how to drive sales, grow revenues and help you achieve your goals.

" Our specialties go beyond PR, media, consumer and digital marketing. Our team is equipped with field sales and marketing expertise in hotels, airlines and rental car industry, playing critical role in increasing the market share. Our clients and partners have told us that we are proactive, genuine, easy to work with and constantly delivering with the end goal in mind. "
  • 01.

    Development of Sales & Marketing Plan

    for sales to be effective, it must be planned and organized in detail from start to finish. With years of sales experience, our team has the capability to develop sales plan with powerful sales message, that includes new and existing business acquisition strategies and tactics, to help our clients acquire news customers and new market share.

  • 02.

    Product Development and Placement

    Identify and secure opportunities to develop new tour products and negotiate merchandising space and promotion all-year around by working closely with key travel agents including wholesalers, retail travel agents, OTAs and SIT travel agents, and airline partners

  • 03.

    E-commerce and Social Media Sales

    Increase direct bookings from the booming FIT segments during the traditional shoulder seasons, providing OTA and social media users with exclusive benefits or discount coupons, and advertising the promotion. We challenge traditional means of marketing and sales to create long-lasting value for your business and customers. Results are our DNA

  • 04.

    MICE Promotions

    Collaborate with DMOs and key industry partners to target appropriate vertical MICE segments with emphasis in high-profile global events. Identify and target appropriate associations, corporate end-users, third/party/meeting lanner organizations, and A-list inter that have potential to bring groups to our client destinations/hotels.

03

CONSUMER
PROMOTION

We focus on raising consumer awareness and preference by curating creative promotions and co-op opportunities with key partners and iconic global consumer brands

  • 01

    Brand Awareness Campaign

    Adopt a Korean customer-centric approach/strategy to develop and execute a brand awareness campaign with selective marketing and communication channels that all help inherit the image and reputation of a brand evoking Korean customer interest

  • 02

    Consumer Brand Co-ops

    Develop promotions with iconic and luxury global consumer brands utilizing their database of customers to be featured in all of their marketing communication channels

  • 03

    Online Consumer Marketing

    Leverage Korea’s top-tier web-based channels to spread a message about a brand, product, or service to potential Korean customers, including email, social media, display advertising, search engine optimization, Naver Keywords Ad, and more

  • 04

    Promotional Collateral Development

    Execute the development and production of consumer and promotional collateral, ensuring quality control adhering to brand creative guidelines.

04

MEDIA
RELATIONS

We work with some of the most powerful media in various lifestyle segment. We have never failed our clients in securing maximum ROI in terms of reach.

  • Dissemination & Pitching

    Disseminate press release to target media list and outreach to key target media to secure extensive unpaid editorial

  • Media Relations

    Develop consolidated media list and conduct the media relations activities providing appropriate information

  • Media Visits &
    Media FAM Trips

    Encourage and support media visits for editorial development, celebrity photo shoot and filming projects which all create high-value and unpaid media exposure. Generate in-depth media coverage by conducting media FAMs with a special themed itinerary of first-hand experiences and activities

  • Press Material Development

    Develop press materials & newsletter and update press kit on an on-going basis to generate maximum coverage. Develop high-quality marketing materials and give-away items to promote and support activities of sales, marketing, PR, advertising, online and social media

  • Crisis Communication & Risk Management

    Provide strategic support and advocacy to manage reputational risk and crisis response in Korea market

  • Media Day & Roundtable

    Secure instant publicity and encourage in-depth media coverage by organizing media functions including, but not limited to, media meetups, roundtable, seminars, conferences, etc.

05

DIGITAL
MARKETING

Always keeping digital-first mindset, we know the key features of digital platforms, and by working with key social influencers and consumer brands, we maximize digital exposures

  • 01

    Social Media Management

    Manage and generate news feeds of social media channels - Facebook, Instagram, Naver Blog, Kakao Channel, and YouTube - on a regular basis with upcoming events, campaigns and offerings

  • 02

    Influencer marketing

    Develop high-profile digital influencer list and maintain the strong relations to cooperate projects according to editorial schedule and its special focus

  • 03

    Influencer FAM Trips

    Generate social media viral regularly conducting social media influencer/blogger/content creator FAMs with a creative and special themed itineraries of first-hand experiences in attractions and activities

  • 04

    Multimedia Contents Production

    Create innovative video contents to generate online buzz among the tech-savvy young consumers and trendsetters

  • 05

    Online Advertising

    Generate positive brand awareness by placing image and video advertisement in select digital media channels

06

RESEARCH &
DATA ANALYTICS

We believe research and data analysis is a prerequisite to developing a strategic sales and marketing programs and tactics

" We conduct the market research as a start to understand the current brand/destination awareness and the market status related to the marketing and sales expansion in the market. Based on the primary and secondary market research, we provide the marketing strategies and insights for the best positioning in a local market. "

  • Market Research & Market Analysis

    Conduct strategic quantitative and qualitative research that provides the baseline of information to build successful marketing promotions and travel products. Based on the findings of these research tools, develop our strategy and activation programs to capitalize opportunities and guide our allocation of resources in the most cost-effective manner, with the highest ROI potential

  • Consumer Survey

    In partnership with the market’s leading research firm, conduct trust barometer and digital trend research. Based on the findings from these tools, develop strategies and programs that best fit the needs of identified audience, in terms of which speaker, such as media or influencer, to engage, and which topics to highlight that resonates with the identified target

  • Keyword Analysis

    Utilize social data mining tool to find which terms are associated with certain keywords and the total volume of positive·neutral·negative sentiment online. With this analysis, find out what differentiates from other competitors, and what strengths well-received by the identified target

  • Market Intelligence Report

    Submit a monthly, quarterly and yearly intelligence report with market competitive, airlift updates, potential investors with a brief summary, information about tourism industry, recommendation to further promote tourism and investment. Also, monitor media coverage including summary English translations of all coverage