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Client: Brand USA

Execution: A series of webinars with trade partners

• Successfully hosted a series of agent training webinars using Kakao TV in collaboration with travel trade partners such as Korean

  Air, Delta and DMOs since 2020

• Provided various contents and updates to the travel trade partners- including on-going promotions, USA Discovery Program,

  destination information and toolkits

• Continued to inspire our travel trade partners, to keep USA as the top-of-mind destination and to promote and sell the U.S. travel

  destinations

KPI Metrics

1) Live webinar

  - Number of views: Total of 4,466 views (avg. 558 views)

  - Number of participants: Total of 2,413 participants (avg. 302 views)

2) Recorded webinar video

  - Number of views: Total of 2,700 views (avg. 338 views)