• 목록
• 답변
• 글쓰기

Client: Airbnb

 
Execution: Media Project with Celebrity Chef

• Kicked off the with a media meet-up event in September 2017, inviting 25 key media to meet with celebrity chef ‘Tony Yoo’ for

  collaboration in Jeju recipes

• Cooperated with a Michelin star chef, Tony Yoo who is the owner chef of Dooreyoo, specializing in contemporary Korean cuisine

  packed with local and natural ingredients

   
• Involved various PR initiatives including media meet-up, press release distribution, editorial pitches, and interviews


KPI Metrics

- Number of Clippings: Total of 60 news clippings

- Total PR Value: Over $300,000