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Client: Hawaii, Guam, and Mexico

Execution: Major TV Entertainment Program Destination Filming

• Led a series of TV filming promotions on behalf of destination and hotel client, leveraging excellent relationship with major network

  TVs

• Negotiated and secured TV filming opportunities with popular entertainment programs on Korea’s national TV networks that hold

  the largest viewership, which showcases ICONNECT’s capability to work with major national media network

• By working with powerful networks, increased awareness and positioned our clients as desired travel destinations/attractions,

  focusing on the various travel themes; family travel, leisure resorts, remind wedding, golf and honeymoon

KPI Metrics

- Challengers (KBS/2011): 15 Hawaii Special Episodes (900 minutes) aired on June 24 to October 7, 2011 with exposure value of

  $64million

 
- Awesome Backpackers (MBC/2015): 8 Hawaii Special Episodes with (320minutes) aired on May 9~June 27, 2015 with exposure

  value of $22.4 million

- Oh My Baby (SBS/2015): 4 Hawaii Special Episodes (80 minutes) aired on September 12~October 3, 2015 with exposure value of

  $6.1million

- The Return of Superman (KBS/2016): 3 Guam Special Episodes (60 minutes) aired throughout the month of April 2016 with

  exposure value of $7.5 million (Ad-hoc Project for GVB Korea)

- Battle Trip (KBS/2017): 2 Cancan special episodes (90 minutes) aired in August ~ September 2017 with exposure value of $13

  million